When checking the Autism Society of America website this morning, it was impossible to miss the giant box on the front page with three people featured, a family member, someone on the spectrum, and a professional.
Clicking on their pictures leads to a personal statement from each person. The statements are compelling, especially the one from the family member. And while the statement from the man on the spectrum isn't directly about autism, it provides a great insight into the communication skills of this individual with autism. The title on top of the page reads 'Imagine the Possibilities.'
This tactic, of providing personal experiences from people directly and indirectly effected by the autism disorder is a great tool for the organization. There is no sense of 'pitying' in section and it is in general a very uplifting section of the website. The fact that it is real people and not some distant researcher or social organizer makes their stories much more compelling. Parents are able to see what people with autism are capable of, relate to other parents of children with autism, and gain insight on the life of a professional autism therapist.
Although this section of the website is relatively small, it is attention grabbing and very effective. Personally, reading those stories makes me want to know more about the disorder and the organization, which is a goal any social change group should have in regards to website content.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment